“Although I titled this project the United We Stand Campaign, it is really more of a movement, and l included an identity guide in the final project for this very purpose. You see, as I continued to do research and develop my design(s), I came up with the idea to open up this project-to everyone. I didn’t want this to be something I created and just shoved in people’s faces. Instead, I decided to create things to ‘kickstart’ the project; to get it running. The goal behind the United We Stand Campaign is for any creative out there to create artwork reflecting the brand. After all, that’s the reason I started this whole thing, isn’t it? It’s to bring people together and show the world just how united America is, and pushing people from all over the country to create for one brand further accomplishes this goal.
Furthermore, I want to tell a story through this project. It’s the story of a comeback kid, who was born in 1776. It’s about the reuniting of people, the sacrifices made for each other, and the standing together as one nation.
That’s the story of this project, and that’s the ultimate goal of this movement.”
